is the answer...
Let There Be House started life as a podcast in 2013 and was fronted by DJ, Glen Horsborough, who was at that time also working at events for the well known Hed Kandi brand. Blue Sky Equity were introduced to the brand in 2014 and since then the journey has been monumental. Jamie now holds the position of Non Executive Chairman and Investor with a 12 strong team also supporting the brand.
Under a new parent company, In It Together Promotions Ltd which was set up to manage the business, Let There Be House (LTBH) has become one of the fastest growing names in the house music genre, and now comprises two record labels - Let There Be House Records and In It Together Records, an online merchandise store, a roster of in-house DJs who play for the brand across the UK and beyond, has a strong social media following, millions streams of its music and has held number one positions on iTunes for its albums. Under Jamie's guidance the brand continues to grow from strength to strength.
Even during the current pandemic, the brand has been holding live streaming events every Saturday with the team and guest DJs.
In 2017, Blue Sky Equity started working on a consultancy basis with Defected - the world's leading house music brand.
Simon Dunmore's Defected is the greatest success story of UK dance music. For 20 years it has been dedicated to the finest in house, from its label and numerous associated imprints, to its events and festivals. Still, it hasn't all been plain sailing - Defected has traversed choppy waters to become the super brand it is today.
Initially working on strategy, structure and growth development plans, Jamie Watkins then joined the company as their Chief Strategy Officer and Non Executive Director in 2018. Now a key member of the Defected team, Jamie works with the company on a strategic level, leading some key projects on data, marketing, technology, innovation and systems and processes. Jamie works alongside the board and leadership/management teams to ensure the company's sustained growth and development.
During the pandemic Defected also led the way online with its Virtual Festival Sessions. Positioned as a 'the virtual rave which connected the world', the results were staggering - 18.5 million views, 100 million + views, a 1 billion + organic PR reach and an average watch time of 33 minutes. Truly a team effort, Defected was united and hugely successful in bringing its music to its community.
In 2020, after initially acquiring Escape Music Festival In Swansea, Jamie joined forces with Climax Live to take a role as a Non Executive Director . Working with the team on their strategy, marketing, content and creative approach, Jamie also offers invaluable industry insights as a result of his existing knowledge in the field . With over 25 years spent in the music world, and prior experience of the event in Swansea, he has an inbuilt passion to bring back the magic to the event.
However, it's not just the Escape Festival. Together the Climax Team will bring a range of festivals to Wales, with the overall ambition to unite them as one big event over time that Wales can be proud of and become known for.
Due to the impact of Covid-19, it has been and will continue to be a challenge, but the team remain confident that they will weather the storm and once again bring live events to the public.